Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in 2017. It was the top one streamed music at that moment within just six months. This mix of reggaeton and pop music not only brought interest back to the genre, but as well to Latin music generally. Billboard's Top 100 included four mostly Spanish songs from 2016 compared with two for 2015. At the peak of Despacito's popularity in 2017 however 19 mostly Spanish songs made it into the top 100 as well, and by 2020 there were 41 such songs. Justin Bieber re-mixed Despacito with a Spanish version in 2017. In the year following, popular artists began working with reggaeton acts. Drake teamed with Bad Bunny to create MIA (2018) and Madonna collaborated on Medellin together with Maluma (2019). In the year the year 2020, some musicians from reggaeton were unhappy with the way the genre was heading toward mainstream. Rauw Alajandro is a part of a new generation looking to alter the direction of. He incorporated electronic dance styles as well as other styles into his music.

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